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Laura Bárcena
Graphic Designer/magazines design specialist
Highlights
* Successful Graphic Designer with 10 years' of experience.
* Work with communications department team and/or contracted third-party firms through
* all stages of production, including quotations, project specifications and proofing/editing.
* Provide graphic design support to all YMCA of Greater Toronto communications pieces, including newsletters,
* flyers, posters, stationary, brochures, major reports and others materials as required.
* Experience and sensitivity in communicating to audiences with members of different cultural
* and racial backgrounds, including visible and invisible dimensions of diversity.
* Managed other graphic designers; delegated tasks and guided the team to meet
* quality standards, deadlines and clients’ expectations.
* Introduced new procedures which increased designers' efficiency
* Special Recognition for designing the Special Edition of the movie magazine Maxximo Evento
* Photoshop, In Design and sports trainer.
* Detailed, results-oriented and hard worker independently and with a team.
* Selected and hired new designers
* Passion for design; good interpersonal communication skills; bilingual: English and Spanish
* Well-organized, detail-oriented and focused on improvements in production and delivery.
* Experience with Adobe CS Software (photoshop, Illustrator, In Design)
* Passion for staying on top of the latest design tools and trends
* Able to multi-task and stay organize in fast paced enviroment
Mac and PC Applications
Photoshop, In Design, QuarkXpress, Illustrator, Dreamweaver, Flash,MS Word, OpenOffice, Go Live, HTML,
Skype, I Show You.
Professional Achievements
Communications Specialist Graphic Designer at the YMCA:
Reduced processing times.
Improved the look of all print materials
Saved money for print materials through finding better quotes and improving the efficiency of the pre-press files.
Publications Leader at Editoposter:
Introduced new design procedures which reduced processing times.
Designed, wrote and implemented an operational standards manual for new and current designers.
Graphic Designer at Editoposter:
Streamlined methods for designing 17 pages per day.
Awarded for designing the Special Edition of the movie magazine Maxximo Evento.
Promoted as a Senior graphic designer in Vanguardia Editores company in 2006.
VOLUNTEER EXPERIENCE
ASAAP Alliance for South Asian AIDS Prevention. Toronto
Graphic Designer March-August 2008
Design flyers and web banners using the alliance’s symbols for an integrated look.
Winner entry in the contest exclusive “Desi Wear” clothing line in support of HIV/AIDS.
GramPrecision Scales. Mississauga
Graphic Designer April to August 2008
Designed logos, packaging, catalogues and booklets.
PROFESSIONAL EXPERIENCE
Communications Specialist Graphic Designer 2009 - Actual
YMCA of Greater Toronto, Canada, www.ymcagta.org
* Work with communications department staff and/or contracted third-party firms through
* all stages of production, including quotations, project specifications and proofing/editing.
* Provide graphic design support to all Association communications pieces, including newsletters,
* flyers, posters, stationary, brochures, major reports and others materials as required.
* Recommend suitable methods of
production in order to meet program needs within specified budget.
* Ensure that all Association communication is “on brand” and reflects established Association
* standards for visual identify and branding.
* Experience and sensitivity in communicating to audiences with members of different cultural
* and racial backgrounds, including visible and invisible dimensions of diversity.
Publications Leader 2006 – 2007
Vanguardia Editores S.A., México City, México, www.vanguardiaeditores.net
* Managed a department of eight graphic designers; delegated tasks and guided the team to meet quality,
content and accuracy standards and deadlines for 20-plus publications
* Organized, scheduled and assigned projects to the designers; monitored and evaluated staff performance
* Introduced new procedures which increased designers' efficiency
* Selected and hired new designers
* Designed print material s (Posters, Advertisement’, Flyers, Logos, Packages, and much more)
Graphic Designer 2002 – 2006
Vanguardia Editores S.A., México City, México, www.vanguardiaeditores.net
* Produced the design for magazines and print material
* Digitalized and retouched images using scanner and photoshop CS3 to meet publication standards
* Photographed products; edited images for content an appearence standars
* Designed advertisements, posters, logos, calendars, flyers and more.
Graphic Designer 2000 – 2001
TM Imports, México City, México
* Produced embroidery kits design and vectorized images
* Designed advertisements, posters, logos, and flyers.
Graphic Designer 1998 – 2000
Solucion Digital México City, México
* Produced logo, flyers, brochures designs and working doing regular office duties (copy center)
* Scanned, resized, cropped and fixed colour on client images.
EDUCATION
B.A. in Graphic Design 1993-1997
Universidad del Valle de México, México City, México
TRAINING COURSES
Dreamweaver 2008
Toronto, Humber College
Newcomer Opportunities for Work (NOW program) 2008
Toronto
Flash and Go Live 2007
Toronto School of Art, Toronto
Typography 2005
Versal Institute, México City, México
In Design 2004
Vanguardia Editores S.A., México City, México
Digital Design [Photoshop, Illustrator and QuarkXpress] 1997
Mac training, México City, México
OTHER ACTIVITIES
Former tennis pro, and member of the Mexican Selection Flag Football Team— five time World Cup Champions ;
recognized as the MVP in the 2002 World Cup Competition
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